DCLICK REPORT

Whether your business is online or off, customer satisfaction is crtical to your survival.  Traditionally, keeping a clean record with the Better Business Bureau, monitoring your associates' service techniques with "secret shopper" reports, and taking care to sell your clients only the best products and services was enough to create a welcoming atmosphere for potential buyers.

Now, customers can also turn to Measuredup.com, a new website that allows users to read and write reviews of various businesses.  By sharing both positive and negative experiences with on and off-line stores, restaurants, service providers, and other companies, reviewers have the opportunity to educate future consumers, save them the trouble of dealing with bad service, and let them know where to find helpful associates. 

With the holidays fast approaching, most people have little time to waste on unhelpful or pushy salespeople, and their time to visit restaurants and other service providers is very limited.  Businesses must be very careful not to let their customer service slide during this important season -- after all, their clients' bad experiences are likely to be measured up against their competitors!   

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